Kanaloa brand identity
Kanaloa is a new beach bar restaurant located in Lindos Rhodes, I had the pleasure of designing the brand. My goal was to fuse traditional Polynesian and Maori culture with modern aesthetic. It had to be something different from the classic Maori/Tiki restaurant aesthetic as this particular culture is not very renowned here in Greece, but the general idea should feel inspired from that culture.
We have the classic Maori face, along with classic Maori shapes used many times in tattoo culture, fused with a clean and thin font, which leads to this funky but elegant result.
The process
Initially I designed several sketches, based on the main values and briefing that was provided:
Resource created by Mockup Zone and released at PixelBuddha.
Afterwards I made several concepts, before I decide which would do it:
Resource images from pexels.
Then after a short brief with the client, we ended up fusing two concepts together, the sharp maori mask with a clean textual logo from another. And refined until I was satisfied with it.
Then I designed it scalable, leading to an "icon" style version which will be used as watermark or as a website ico:
Thanks everyone.
